From 1965 to 1968 Joe Tex was rarely absent from the R&B charts as one hit single followed another in quick succession. The failure of That's your baby meant for the first time there was a four month absence between hits. Also, when the Happy soul album was released in early 1969 it did not chart R&B or Pop. Thankfully Joe would come back strong with his next record.
There were no last minute changes in January as Joe took his entire revue on a
Billboard advert, April 1969
The song took Joe back into the R&B Top 10 and he appeared on several national TV shows in the wake of its success. In an interview to promote his appearance on the Johnny Cash Show, Joe expounded his views on soul and not surprisingly got in another dig at his arch enemy. He declared “You don’t have to be a singer or a musician to have soul. Soul…is performing with pride in your performance. A housewife who keeps a neat home and cooks a delectable meal has soul…Why, even some politicians have soul. Ray Charles has soul. James Brown – and you can quote me on this – doesn’t. James Brown is called the King of Soul but he is all visual. Another thing – soul isn’t confined to one race, color or creed.” The article declared that Joe has been a friend and admirer of Johnny Cash for 15 years but the TV show marked their first appearance on the same stage. Joe affirmed “It was a big, fat, soulful ball performing with John R. Cash. Now there IS a singer with soul!
The article declared that Joe has been a friend and admirer of Johnny Cash for 15 years but the TV show marked their first appearance on the same stage. Joe affirmed “It was a big, fat, soulful ball performing with John R. Cash. Now there IS a singer with soul!
The success of Book encouraged Parrot to reissue his pre-breakthrough Say thank you. Somewhat in the same vein but hardly in the same league, it failed to sell.
Joe was back in
The Buying a book album was no less strong than the single. The collection was filled, like Happy Soul, with entertaining cameos such as his childhood memories of Grandma Mary, the sly revenge tale It ain't sanitary and the multilingual Sure is good inspired by his European trips. Anything you wanna know revealed his songwriting technique of checking out the local barber shop to hear the juiciest neighbourhood gossip. Still the hits were harder to come by. The poignant That’s the way was a minor Top 40 R&B hit, but the civil rights anthem We can’t sit down now failed to chart. Worse, Sit down started a seven single, two year run of non-charting flops.
In July Joe visited the Southern University in
He talked about his childhood saying “Never let fame dim your memory of where you came from…there are so many black boys and girls who can be saved by…those of us who have managed to make it.” He stated no-one can ignore their colour or their roots; “
Having performed two successful shows in